The Top Guide to Lighting Your Restaurant or Bar

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By: Grace Lee-Weitz
March 17, 2022

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Designing your restaurant, bar, or brewery sets the tone for your entire establishment. How you outfit your space speaks to your larger brand and will attract potential customers. We have several top tips on how to design the overall look of your brewery or restaurant, but often it’s the smallest of details that matter, such as your lighting.

What may seem like a very tiny detail such as lighting can actually have a big impact on your business. The lighting sets the mood of your operation and illustrates your brand to your potential customer base.

For example, if you are a family-friendly space operating during the day, your lighting should be different than a twenty-one-plus space that sees most of its traffic come through at night. All these factors contribute to the type of lighting that you’ll use in your brewery or restaurant.

Seems like a lot?

Lighting for the Morning, Afternoon, and Night

Photography courtesy of Shawnanggg | Unsplash

The first consideration when it comes to your restaurant, bar, or brewery lighting is the time of day you operate. Taking into account your hours of operation will help determine what type of lighting is best for you.

Morning Lighting

The morning is a time for everyone—folks on their way to work who just want to grab a coffee, those who have just finished a workout and want to stay for a bite, families on their way to school, etc. If your establishment gets a lot of light while you’re open in the morning, the mood you want to set is a comfortable place for customers to start their day.

Best Lighting: Warm lighting works best here. Use lighting with soft white and yellow tones.

Afternoon Lighting

What’s interesting about afternoon lighting is that it will change with the time of year. During the winter season in North America, it will get dark outside earlier. This means consider lights that have the ability to dim to match how the outside light changes.

Best Lighting: Those that dim. On the spectrum, consider lights that can easily go from warm to brighter hues as the light outside dims earlier.

Nighttime Lighting

General rule of thumb: When it’s dark outside you’ll most likely want to create a slightly dimmer atmosphere inside. Bars and restaurants tend to lower their lights at night to create a cozy, comfortable environment.

Best Lighting: Accent lighting. Place brighter lights in a few strategic spots to create that ambience while also keeping the general tone darker inside.

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What Are the Different Kinds of Lighting?

Photography courtesy of Growth | Unsplash

It’s important to create an environment where your clientele feels comfortable while also staying true to your brand. Different types of lighting say different things about your establishment. There are countless options, but in general lighting comes down to a few categories.

Ambient Lighting

Simply put: This is the natural light that comes into your bar, restaurant, or brewery from the outside. If you have big windows or roll-up garage doors, you will definitely be able to take advantage of your ambient lighting. Since this is natural light, many different types of lighting fixtures work well with it.

Overhead or Wall Lighting

This is your main source of lighting that your establishment doesn’t receive from the natural ambient light. These fixtures typically illuminate your different rooms from overhead or on the wall.

Accent Lighting

Accent lighting plays off your ambient light or lack thereof. With accent lighting, you place brighter lights in certain spots around the room to illuminate a space or area without lighting the whole room. It’s a strategy that can be great for showing off pieces of art, an interesting part of your space like an herb wall or garden, or even just your tap list. Accent lighting is where you can get really creative and playful.

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