Untappd’s Analytics gives you unlimited access to a wealth of data on the world’s largest social networking platform for craft beer drinkers.

For instance, are you interested in learning what beers Untappd drinkers are consuming in Portland, OR, Untappd’s second most checked-in city of 2021? We can show you.

With over 9 million registered users, Untappd can easily tap into the trends and insights of drinkers in your city, state, region, and beyond.

Understanding the buying behaviors of your target consumers can help you make important business decisions. Everything from what beers to brew next to what styles to stock on your shelves to what to keep flowing on draft.

Learn what craft beer consumers are drinking in your area. Give Untappd for Business a try without talking to anyone—no credit card required.

To show you the power of Untappd’s analytics, we’re breaking down the most checked-in beers in Portland, OR, over the last ninety days.

Attracting consumers to your bar or taproom on busy days like Friday, Saturday, and even Sunday is one thing. But don’t overlook driving foot traffic into your establishment on slow days during the week.

Bringing folks in to drink Monday through Thursday puts pints in hands and boosts your bottom line when you need it most.

Luckily, it isn’t that hard to find ways to increase your foot traffic with events. Just follow these handy tips. Plus, sixteen of the best event ideas we found to help increase traffic and revenue to your bar.

In early 2020, the pandemic forced many breweries to refocus their business strategies. As taprooms closed across the country, breweries either increased their packaging options or focused on them for the first time. But even before the pandemic, large-format packaging had been trending. Crowlers (32oz) and growlers (64oz) have become popular drinking vessels at breweries because they encourage consumers to take home a high volume of liquid to go while simultaneously keeping that beer fresh and carbonated for a certain amount of time.

“One of brewers’ greatest fears is they spend all this time crafting a delicious beverage, but they have no control over what happens to it afterwards,” says Caroline Macdonell, Director of Marketing at DrinkTanks, a popular company making premium, insulated growlers.

Both a crowler and a growler help ensure that consumers can take beer directly from the brewery while keeping it fresh and carbonated with the flavor the brewer intended.

“Beer is such a passion industry where what you’re making is your heart and soul and you love it,” says Ian Crane, Account Manager: Beer, Wine, and Spirits at MiiR, a design-forward company making premium stainless steel vessels for beer.

But what exactly is a crowler and a growler? And most importantly, what are the advantages of each of these packaging options?

Cracking the code on crowlers and growlers could help beverage business owners make a pivotal decision on the right beer-to-go opportunity for their taproom.

One of the best advantages of joining Untappd for Business is that it gives you access to a wealth of data on the world’s largest social networking platform for craft beer drinkers.

With over 9 million registered users, Untappd can easily tap into the trends and insights of drinkers in your city, state, region, and beyond.

How does this benefit your brewery, beverage company, bottleshop, or restaurant?

Tracking the most checked-in or popular beers in your area can inform your purchasing or brewing decisions.

Analyzing your own customers’ purchasing behaviors for the last 30, 60, 90, or even 365 days can help you figure out what to brew next, what to stock on your shelves, or what to put on tap.

Untappd’s analytics help you make strategic customer engagement and inventory decisions.

Interested in learning the top styles folks are drinking nearby in New York? We can show you.

Trying to decide which beer to brew next? We’ll find the most popular beers in your area.

Want to know the most checked-in beers in Chicago over the last ninety days? Well, we already gathered that data for you.

One of the best tools for your restaurant, brewery, brewpub, bottle shop, or beverage company, Untappd for Business is a digital platform that allows you to create print, digital, or QR code menus and share them with the world’s largest community of beer enthusiasts.

Using our database of over 3,000,000 beers, you can quickly build a menu for your establishment that you can publish to your website, digital menus, Facebook, and the Untappd app. Leveraging QR codes and well-designed custom contactless print and digital menus helps you create a safe environment for your customers and staff.

Most importantly, with Untappd for Business, you can easily track the most popular beers in your area and stay up to date with the latest beer trends. Understanding your customers’ purchase behaviors will help you make strategic customer engagement and inventory decisions.

Plus, you’ll boost your bottom line and increase your sales by maximizing your inventory visibility online to drive new customers to your venue.

With Untappd for Business, you have access to an immense world-class beer database, robust analytics, and custom digital and print menus. All in one powerful tool.

Interested in learning more? Here is the definitive guide to understanding Untappd for Business.

Looking for an edge with your brewery in 2022? Starting a membership, mug club, or bottle society for your brewery can bring a huge advantage to your business over the competition. Breweries looking to foster their own communities and provide additional perks to their consumers should consider starting one of these membership programs.

Typically, fans can purchase access to a membership, mug club, or bottle society for a yearly fee, unlocking special bottle releases, perks, discounts, merch, exclusive tastings and events, and more. A membership program not only allows brewers to give a little something back to their most devoted fans, but also helps create a loyal culture.

Are you seriously considering creating a membership, mug club, or bottle society for your brewery? Eric Thelen, co-founder of Oznr, a brand in the Next Glass family that connects craft beverage enthusiasts with the brands they love by helping breweries create membership programs, mug clubs, and bottle societies, has seven pieces of advice for you.

Overall, Thelen says the best thing you can do is: keep it simple! “We’ve spoken with countless people who have created a membership with the best intentions, only to realize… oh man, this is a pain to manage,” says Thelen.

But have no fear! Luckily, Thelen laid out the seven major factors you need to consider before creating a successful membership for your business. (This is an expanded version of a blog we’ve reposted with permission from Oznr).

Oznr’s headache-free membership platform makes it easy to create, sell, and manage a membership program. GIVE IT A WHIRL FOR 14 DAYS FOR FREE!

When searching for the best menu tool for your business, there are plenty of options out there. With so many services available to you, how do you know which is the best fit for your business?

While Untappd for Business certainly isn’t the only platform out there, it does have a few distinct advantages. Our digital tool allows you to create print, digital, or QR code menus and share them with the world’s largest community of beer enthusiasts.

Using our database of over 3,000,000 beers, you can quickly build a menu for your establishment that you can publish to your website, digital menus, Facebook, and the Untappd app. Leveraging QR codes and well-designed custom contactless print and digital menus helps you create a safe environment for your customers and staff.

Most importantly, with Untappd for Business, you can easily track the most popular beers in your area and stay up to date with the latest beer trends. Understanding your customers’ purchase behaviors will help you make strategic customer engagement and inventory decisions.

Plus, you’ll boost your bottom line and increase your sales by maximizing your inventory visibility online to drive new customers to your venue.

With Untappd for Business, you have access to an immense world-class beer database, robust analytics, and custom digital and print menus. All in one powerful tool. Let’s take a deeper look at the top five advantages of using Untappd for Business.

Ever dreamed of camping out at your favorite brewery?

A unique RV membership program, Harvest Hosts gives you access to a network of breweries, wineries, farms, museums, and more, inviting RVers to visit and stay overnight.

During the global pandemic, when travel has been limited, RVing has been a great way for people to get out and live life. According to a study conducted by the global market research company Ipsos, last summer, forty six million Americans said they planned to hit the road in owned or rented RVs over the next twelve months.

Harvest Hosts gives “ members ” or self-contained campers (those that provide their own electricity, bathrooms, water, etc.) an opportunity to stay in exciting locations as opposed to big store parking lots or overcrowded campgrounds.

Most importantly, Harvest Hosts has been making a big impact on the small businesses that its members visit. Because Harvest Hosts kindly suggests that any visitor purchase at least $20 of goods and/or services from their host — although the average member actually spends $50 during their stay, guests help generate revenue at breweries, often during off-peak hours or seasons. And Harvest Hosts has helped drive traffic to many out-of-the-way taprooms.

As breweries continue to look for strategic ways to boost their revenue streams, joining Harvest Hosts could be a fast, easy, innovative way to add to their bottom line.

When the COVID-19 pandemic forced many breweries, restaurants, and bars to close their doors to the public, business owners had to come up with creative solutions to continue generating revenue.

Many beefed up their ecommerce platforms, started using QR codes, or leaned heavily into direct-to-consumer delivery. Another handful thought even further outside the box, instituting drive-thru alcohol programs that provided a safe, contactless, efficient way for customers to purchase alcohol.

While very successful during lockdowns, drive-thru alcohol is less practical, especially now that taprooms have reopened to the public. However, if the past year and half has taught entrepreneurs anything, it’s that it can’t hurt to always be prepared.

It might be helpful to take a look at a couple successful drive-thru alcohol models. Just to keep this tactic in your backpocket. Here are the top considerations if you ever need to create a drive-thru alcohol initiative.

With nine locations across Michigan, Indiana, and Nebraska, HopCat operates on one specific mission: Be a great place to find great local craft beer.

Operating nine establishments, each with their own unique identity, design, and taplists, poses its own unique set of challenges. Mainly, each location constantly rotates new beers across forty different taps that need to be maintained across a variety of print menus. Furthermore, each establishment strives to connect with its local community, finding new, engaging ways to serve its specific city or neighborhood.

Since 2018, HopCat has been leveraging Untappd for Business’ integrated digital menus and print menus to help organize and implement each location’s individual taplists. Additionally, the craft beer bar has partnered with Untappd for Business to create local and sponsored badges to cultivate community and tap into the gamification of the Untappd app. Partnering with Untappd has provided an all-inclusive, one-stop-shop for HopCat to efficiently maintain the huge, constantly rotating draft lists at each location and to connect with each location’s respective consumers.

Photography courtesy of HopCat

Overall, the Untappd for Business software has saved valuable labor hours that used to be spent updating menus and helped HopCat culturally connect with its customers.

We sat down with Justin Pollock, Beverage Manager at Project Barfly, to chat about how HopCat has evolved in a constantly changing craft beer industry, the importance of leveraging Untappd for Business’ print menus, and how Untappd’s local and sponsored badges help tap into HopCat’s unique identity.