Like many beer lovers, Pam discovered craft beer in the late 90's, mostly through imports. She moved to Austin around that time and has watched the craft beer scene emerge and grow. In 2015, the owners of CraftBeerAustin.com approached her to become a writer and she immediately started covering the Austin beer industry, standing up profiles of women in beer and covering the people behind breweries, as well as news and events. In 2016, PorchDrinking.com approached her to become a writer and she was promoted to regional editor in 2019. Right before the pandemic in January of 2020, she and her husband David purchased CraftBeerAustin.com. Pam is also the co-organizer for Beer Necessities, an Austin Meet-Up, and the Pink Boots Austin chapter Collaboration Brew Day Liaison.
Top Content From Pam
How to Craft a Corporate Social Responsibility Strategy for Your Brewery or Beer Bar
Posted by Pam Catoe, February 10, 2022
Corporate Social Responsibility (CSR) is the principle that your business has a responsibility to the greater society. Traditionally, CSR programs refer to the triple bottom line: profit, people, and planet. Historically, these initiatives centered around sustainability along with safety, ethics, and compliance.
However, in today’s environment, responsible business practices are expanding beyond these traditional themes to include diversity, equity, and inclusion (DEI). Incorporating holistic CSR strategies throughout your business plan will help you assess and determine ways to cultivate a positive impact on the community you serve.
So where does social responsibility, specifically DEI strategies, belong as part of your business plan? The answer is quite easy – everywhere.
Photography courtesy of Trace Brewing
Read More
The 5 Best Brewery and Bar Event Strategies
Posted by Pam Catoe, August 26, 2021
Updated: 5/20/2022
Hosting events at your brewery or craft beer bar is a great way to attract new customers and strengthen your brand. Breweries and craft beer bars have become increasingly popular choices for social gatherings among friends and family. And hosting and promoting events will help your business stand out in a crowded marketplace.
It can be as simple as including “plug-and-play” events in your monthly schedule, or as complex as customizing an event around a theme.Keeping events in line with your marketing strategy will help you decide the right mix that will appeal to your specific market and ultimately help you attract and retain new customers.
Read More
The Top Strategies for Creating the Perfect Tap Wall
Posted by Pam Catoe, August 20, 2021
Whether you own a brewery or a craft beer bar, your tap wall selection drives repeat customers to your business. Crafting a well-thought-out selection strategy will ensure your tap wall is an asset to the core of your business.
Like a business plan, a tap wall selection strategy is intended to be a living document, updated as various market factors change.
Read More
Brewery Business Plan: Getting Started
Posted by Pam Catoe, August 3, 2021
Beginning a brewery often starts as an idea between friends, the lifelong goal of a homebrewer, or a business venture that a longtime brewer that is ready to start on their own. In all these scenarios, the common thread is passion for beer and a spirit for entrepreneurism. Starting with a strong business plan is the first step to seeing those dreams come true.
Read More
