Branding & Marketing Tips

In today’s digital world, having a well-designed, functional website is essential for restaurants, bars, and breweries. It goes beyond having social media. A great website can help attract new customers, showcase menus, accept reservations, and even drive online sales. But one of the most common questions business owners ask is: How much should a website cost in 2025?

The answer depends on several factors, including the type of website, features, complexity, and whether you choose a DIY solution or hire a professional web developer. Costs can range from a few hundred dollars for a basic website to tens of thousands for a fully customized, feature-rich platform.

This guide will break down website costs for restaurants, bars, and breweries, helping you understand the pricing landscape and choose the best solution for your business

Trivia nights have become an incredible marketing strategy for bars, restaurants, and breweries to draw in crowds and engage with new customers. With the recent collaboration between Geeks Who Drink, Timeplay, and the iconic television show Jeopardy!, businesses now have an exciting opportunity to host the Jeopardy! Bar League. This partnership combines the global brand recognition of Jeopardy! with Timeplay’s cutting-edge technology and the fun of live trivia from the experts at Geeks Who Drink.

In this piece we’ll cover what this new collaboration between these two trivia powerhouses is and how you can bring this unique experience to your venue.

In today’s world, both websites and social media platforms are crucial for a brewery, bar, or restaurant’s online presence. However, consumer habits show distinct preferences for each, depending on the context of their search or interaction. 

In this guide, we’ll go over the basics, walk you through how to leverage these tools effectively, and show you how understanding these trends can help your venue better meet your customers’ expectations.

As a restaurant, bar, brewery, or any venue with a food and beverage program, having a modern, functional, and aesthetically pleasing website isn’t just a luxury—it’s a necessity.

No matter the size of your business, your new potential customers often interact with your website first—and first impressions matter. 

In this piece, we’ll explore the top website trends shaping the online presence of hospitality businesses in 2025. These trends will help your venue stand out and attract more customers while creating a unique and modern experience to establish the perfect guest experience from start to finish.

For bar owners, hospitality managers, and small business owners, selecting the right gin brands is more than just filling the shelves—it’s about curating a distinctive customer experience. Gin has soared in popularity, becoming a staple of modern cocktail culture. With its complex botanical infusions, gin offers versatile, memorable flavors that can attract a wide range of customers. But with so many choices available, which brands should you prioritize to bring out the best in your gin menu?

This guide explores the seven best gin brands that have proven themselves through quality, craftsmanship, and unique flavor profiles. By understanding what makes each brand special, you and your staff will be better equipped to create a standout gin selection that delights your patrons, reinforces your brand’s reputation with a robust gin drinks menu, and helps you continue crafting classic and innovative gin cocktails.

Crafting a gin drinks menu is a unique opportunity to showcase gin’s incredible versatility while attracting enthusiasts and newcomers to your establishment. A thoughtfully designed menu does more than list drinks—it enhances customer experiences, builds brand loyalty, and drives sales. This guide will explore the essentials of creating a compelling gin drinks menu that aligns with your brand and satisfies diverse customer preferences. From selecting suitable gin varieties and ingredients to designing the layout and pricing strategy, each step is geared toward bar owners, hospitality managers, and small business owners looking to elevate their offerings with an enhanced gin drinks menu.

As a bar owner, hospitality manager, or small business owner in the service industry, the quality of your spirits can make or break your customer experience. Vodka, as one of the most versatile and widely consumed spirits, is a staple that can enhance both your cocktail menu and bottom line. But with countless brands vying for attention, choosing the best vodka brands for your establishment can be challenging. You need vodkas that cater to a variety of tastes and price points while maintaining quality.

In this comprehensive guide, we’ll break down the seven best vodka brands from mainstream to premium that should be on your radar. Each offers unique advantages that can elevate your bar offerings and improve customer satisfaction.

Designing an exceptional vodka drinks menu can significantly impact the success of your bar or restaurant. Vodka is one of the most versatile spirits, known for its neutral taste, which makes it adaptable to various flavor profiles. Whether managing a bustling nightclub, a cozy restaurant, or a casual bar, having a well-crafted vodka drinks menu can enhance customer experience, increase sales, and keep patrons coming back.

In this comprehensive guide, we’ll walk through the steps of designing a vodka drinks menu that appeals to a wide range of tastes and aligns with your brand identity and operational goals. From understanding your target audience to creating a balanced selection of classic and signature cocktails, this article will provide the tools necessary for designing a vodka drinks menu that stands out.

Curating the perfect wine list is an art; pricing those wines is a science.

The delicate dance between offering diverse and appealing wine varieties while ensuring profitability requires a strategic approach. This comprehensive guide will unravel the intricacies of pricing wine for your restaurant, bar, or business.

Whether you are a brand-new restaurant owner or an expert sommelier, understanding the factors that influence wine pricing is crucial for both customer satisfaction and the financial health of your establishment.

From integrating wine prices seamlessly into your menu strategy to deciphering the impact of production costs, this article will provide you with actionable insights and proven strategies. We’ll explore how to strike the perfect balance between providing value to your patrons and optimizing your profit margins.

Let’s uncork the secrets of effective wine pricing.