Branding & Marketing Tips

With Untappd’s analytics, you have a vast wealth of data on craft beer drinkers on the world’s largest social networking platform literally at your fingertips.

We can show you what beers Untappd drinkers are consuming the most in your area along with what styles are trending and which are taking a turn downwards.

With over 9 million registered users, Untappd can easily tap into the trends and insights of drinkers in your city, state, region, and beyond.

Analyzing these behaviors and purchasing habits will help you make crucial business decisions including, but not limited to, what beers to brew next, what styles to stock on your shelves, or what beers to put on tap.

Learn what craft beer consumers are drinking in your area. Give Untappd for Business a try without talking to anyone—no credit card required.

To show you the power of Untappd’s analytics, we’re breaking down the most checked-in beers in Asheville, NC, over the last ninety days.

If you own a bar or brewery, you know that profit margins are razor thin. With that in mind, attracting folks into your space every night becomes very important. While you may not need a plan for increasing foot traffic on your busy days of the week (probably Friday and Saturday), strategizing for those slow weeknights is crucial.

So here’s a question for you: What is one tried and true event to get butts in seats during the week? Answer: trivia night.

King Trivia, a trivia company in operation since 2004, reports that during their trivia nights 98% of tables are filled on average at each venue.

Now, these are just one company’s statistics, but if you haven’t already it seems valuable to at least test out a trivia night at your venue to see if it increases foot traffic and your weeknight profits. But what exactly goes into running a profitable trivia night?

You need to consider everything from buying the right equipment to potentially hiring a host and marketing. Let’s consider all the economics behind hosting a trivia night to see how you can maximize your event.

If you’re a restaurant or bar owner, your livelihood depends on customers year round.

Which is why, when it comes to federal holidays such as July Fourth or Labor Day, as a business owner you have an important decision to make: Stay open or close your doors for the day.

On the first Monday in September, restaurants and bars are often greeted by an influx of patrons ready to spend money on some well-deserved fun during a long weekend.

Staying open on that Monday could provide potential opportunities to boost your bottom line.

On the other hand, consider your employees. Should restaurant owners and staff also have the day off? Will that help with your team morale?

When it comes to Labor Day, a restaurant, bar, or brewery owner should weigh the pros to both staying open and closing for the day.

Luckily, we’ve started a list for you. And if you do choose to welcome guests, we’ve laid out a few ideas to set you apart from the pack.

If you’ve ever been to a nightclub, you’re probably familiar with the term “bottle service;” and if you’ve ever worked in a restaurant, you’re probably familiar with the term “table service.” But what exactly is the difference between the two? And as a bar or restaurant owner, why should you care?

These may seem like simple or silly questions, but there is a distinct difference between bottle service and table service. Knowing the nuances of each can help you make better decisions for your business.

As a restaurateur, it takes considerable and thoughtful effort to build not just an appetizing menu, but also one that’s profitable.

With the cost of ingredients continuing to rise, business owners are seeking out more creative and strategic approaches to market their menu to patrons in high volume. But how to lure them in?

Like the saying goes, “a picture is worth a thousand words.”

While it’s common for menus to exclude pictures of the food, Instagram is a perfect platform to show off all the tantalizing dishes you prepare.

Taking attractive photos of food and posting them on social media is a low-cost, effective way to drive more traffic to your business—while also demonstrating your restaurant’s culinary skills and style.

If you’re a restaurateur looking to utilize the tools of food photography and technique to engineer your menu on social media, you’ve arrived at the right place.

As consumers, we love federal holidays because it means an extra day for relaxing, hanging with friends, and drinking. For brewery, bar, and restaurant owners, however, the prospect of a federal holiday poses an interesting question: Should you stay open?

More often than not, for those who work in the hospitality industry, restaurants, bars, and brewery owners often decide to swing the doors open on traditional federal holidays to maximize a potential increase in traffic and sales.

But keeping a restaurant or similar establishment open during a federal holiday means understanding a few considerations. For example, recognizing that overtime requirements can mean you might need to pay your employees more than the average weekday. Consequently, staying open might only be profitable if you can ensure that you’ll experience increased traffic that day.

Overall, what are the advantages of keeping your bar, brewery, or restaurant open on a holiday? Alternatively, should you even stay open on these days. What are the potential benefits of choosing to give your staff the day off? And if you do decide to light up that open sign, how can you prepare?

We weighed both sides of the equation and offer a few tips and tricks on how to navigate those three- or four-day weekends.

Ambiance is one of the most important factors in creating a restaurant’s atmosphere. Whether you’re looking to open a fine dining restaurant or a casual cafe, it’s important you choose decor that matches your location, clientele, and menu offerings.

But choosing the right restaurant design and decor ideas can be overwhelming because there are so many options out there.

Accordingly, we’ve compiled a list of some of our favorite restaurant decorating ideas along with tips to help you create your ideal restaurant interior.

“Excuse me. What’s your WiFi password?” How many times have you or your staff been asked this question by customers? The integration of the internet into the modern business model has shown no signs of losing connection.

Every business from coffee shops to breweries to public transportation and beyond are all optimizing free WiFi access to accommodate people’s desires for strong reception. While you have their attention, you might as well get a business opportunity out of it, right?

Nowadays, companies need to be able to provide easy access for their customers, and that’s where WiFi marketing comes into play.

Let’s dial in to the benefits WiFi marketing can bring your business in 2022.

By now, we’ve all heard about food trucks—and more specifically, we’ve probably stood in line for one. Not only do food trucks provide a unique, mobile, culinary experience, but they are an effective way to reel in customers as part of your weekly or daily food options, especially if you don’t have your own on-site kitchen.

But where to start?

Approach booking a food truck just as you would planning a party. You will need to consider variables like cuisine, where to have catering set up, and number of guests.

Read on to learn everything about booking the right food truck.