Tips and Guides For Restuarant Owners and Operators

These days, serving food has become a core component of any drinking establishment. Adding a food menu to your bar or brewery creates a reason for people to stay and order more beers, increases your revenue, and brings more customers into your space.

And while the popularity of to-go meals increased during the pandemic, today, people are once again going out to eat in person at bars and breweries.

And when potential customers decide where to eat, the caliber of the meal takes precedence.

In fact, of the 2,600 diners questioned for a TouchBistro 2022 Diner Trends Report, sixty-eight percent agree that when deciding where to eat, food quality is the most important factor.

With food at the top of diners’ minds, bars and breweries, especially those just considering whether to serve food at all, should focus on developing a menu full of money-making foods to draw in those hungry customers.

The appreciation that people have for a delicious dinner is one thing that will never change.

In fact, Forbes reports that by the end of 2022, “the food service industry is expected to hit $898 billion in sales, a $99 billion increase over 2021 and a $220 billion increase over that unprecedented 2020.”

If you’re a restaurant owner looking to reassess your menu offerings in order to give customers their next extraordinary culinary experience, a prix fixe menu is one of the simplest and most successful strategies.

Let’s guide you through the ins and out of the prix fixe menu, how to build one, and what makes it profitable.

There is nothing better than a full bar. As a bar owner, witnessing patrons sipping cocktails and engaging in conversation is a sign of repeat business and a profitable day.

According to a National Restaurant Association study, the typical bartender can make thirty-six drinks in an hour. To get the most out of your liquor bottles and maximize your margins on a busy night, it’s critical that your bartenders are well-versed in standard liquor pours.

We’re here to make sure your staff understands the standard liquor pouring techniques so they can consistently make the best-tasting cocktails for your customers.

For the past few years, online ordering and delivery have become our new norm. Well, to be fair, consumers ordered food to their doorstep even before nationwide lockdowns started in early 2020, but the global pandemic greatly accelerated the trend. According to an article by McKinsey & Company, the global food delivery market is worth more than $150 billion, more than doubling during the COVID-19 pandemic.

In the four major markets where food delivery reigns supreme—Canada, Australia, the U.S, and the U.K.—the market has grown four to seven times larger than in 2018.

Since pandemic-related lockdowns started in March 2020, the growing food-delivery business has spiked to new heights in the most mature markets.

Graph courtesy of McKinsey & Company

At first, this was a contemporary shift for more traditional restaurants and eateries used to giving customer service in person. But by now, no-contact delivery has become the standard way to get food from your establishment to your customers’ homes.

Especially for those customers who are still cautious about venturing out to eat indoors or even those who just don’t want to get off the couch on a Saturday afternoon, they expect their food delivery to now come with the utmost care and safety in mind.

With that mind, it’s always good to review the ways you can maximize your contactless system, if you offer one. Or take a look at the best ways to set up no-contact delivery if it’s new to you.

Whether you’ve already implemented no-contact or contactless delivery or are finally considering it for the first time, here’s a guide on everything you need to know.

As consumers, Thanksgiving usually means two extra days off of work to spend time with family and friends celebrating an American holiday. For brewery, bar, and restaurant owners, however, the prospect of a federal holiday like Thanksgiving poses an interesting question: Should you stay open?

Traditionally, Thanksgiving and the subsequent day dubbed Black Friday have been the days when Americans spend…and spend big.

According to the National Retail Federation (NRF), the world’s largest retail trade association, during the 2021 holiday season, Black Friday brought in a whopping 66.5 million people shopping at stores with the average adult spending $430 dollars (Deloitte).

And while these have traditionally meant big and small retailers, Goose Island is probably the brewery most well known for getting beer businesses in on the Black Friday action. Since 2010, the brewery has released its incredibly popular barrel-aged Bourbon County Brand Stout and its yearly variants the morning of Black Friday. It’s a special event that has become a bit of tradition with folks lining up around the block to get their hands on a limited number of that year’s bottles.

And other breweries have since followed suit with everyone from Weldworks to Lakefront Brewery to 3 Sons getting in on the action.

But increasingly on a wider scale, more retailers have actually closed their doors on Turkey Day and subsequent Black Friday. In 2020, major chains such as Walmart, Best Buy, and Dick’s Sporting Goods closed on Thanksgiving for the first time and continued that trend in 2021. Similarly, last year, Target took things a step further, announcing that it will close all of its stores on Thanksgiving every year for the foreseeable future.

It’s a bit of a quandary: stay open and potentially tap into one of the largest sales days in America, or close and give yourself and your staff time off to spend with their families?

Keeping a restaurant or similar establishment open during a federal holiday means understanding a few considerations. For example, recognizing that overtime requirements can mean you might need to pay your employees more than the average weekday. Consequently, staying open might only be profitable if you can ensure that you’ll experience increased traffic that day.

Overall, what are the advantages of keeping your bar, brewery, or restaurant open on Thanksgiving and/or Black Friday? Alternatively, what are the potential benefits of choosing to give your staff the day off? And if you do decide to light up that open sign, how can you prepare?

We weighed both sides of the equation and offered a few tips and tricks on how to navigate that question during this holiday season.

Forbes called it.

While researching food industry trends for 2022, they forecasted that the pandemic would drive a revolution in digital and delivery services by changing how people purchased and received food like curbside pickup, online ordering, and delivery.

Now, it’s a sentiment shared across the industry. Boston Consulting Group reported in the article “The $100 Billion Digital Lifeline for Restaurants” that “Delivery’s market share jumped from 7% in 2019 to about 20% in 2020. Across the industry, digital ordering now represents 28% of all orders compared with 10% before the pandemic, with most brands showing increases.”

As customers continue to order their food online, it’s time for breweries, bars, and restaurants to consider food delivery services (if you haven’t already). Should you develop your own delivery system for your restaurant or lean into a third-party alternative?

We’re breaking down the advantages, disadvantages, and potential revenue streams that a food delivery app can provide to help you consider all your options.

As restaurant owners, we want to make sure that our customers have an enjoyable experience—this starts the moment they walk in the door to make a reservation. It’s our goal to get them seated and enjoying their meal as soon as possible.

Long Range Systems, one of the industry’s top providers of technology that improves the guest experience, was so curious about the amount of time hungry patrons spend waiting in line that they conducted a survey with 267 restaurant owners and managers.

The results indicated that nearly ninety-three percent of restaurants have at least some wait-time periods.

On average, the study found that people waited almost a half hour for a table, with restaurants recording waitlists of an average of 6.6 hours per week.

With those numbers in mind, and as businesses continue to lean into the digital age, a smart investment for restaurants could be leveraging a waitlist or wait-in-line app. These platforms can help you manage bookings, text patrons when their table becomes available, and, overall, make the experience of waiting for a table more convenient for your customers.

Here are our best recommendations for wait-in-line apps for restaurants that help you smoothly run your business while also creating an enjoyable experience for your customers.

“We eat with our eyes first.” – Apicius, first century Roman gourmand

As reported by The Guardian, experimental psychologist Charles Spence asserts that, “when the plating is artistic, people tend to enjoy the food more than if the same ingredients were just dumped on the plate.”

In reality, plating science is far more intricate than that.

Start by considering the ingredients, preparation technique, and flavors you can create when preparing the ideal dish.

Although the majority of us are aware that food on a plate should look appetizing, not everyone is aware of how much plating influences how food tastes.

By taking pride and practice in your restaurant’s plating techniques, the more likely it is that patrons will share their experience on social media, effectively driving more traffic to your business—while also demonstrating your restaurant’s culinary skills and style.

Put the “art” in culinary arts by taking plating and presentation seriously!

Here is a staggering fact: Over 726,936 bartenders currently work in the United States, according to demographic information from Zippia.

And that number is only going to get higher. According to the U.S. Bureau of Labor and Statistics, the employment of bartenders is projected to grow eighteen percent from 2021 to 2031, with about 105,300 openings for bartenders projected each year, on average, over the next decade.

Many of those positions are anticipated based on the need to replace workers who change careers or retire.

If your business is looking to hire a bartender who has the proper bartending licenses and skills, keep reading as we break down salaries and tipping expectations for bartenders.