The Latest on Untappd For Business

As a restaurant, bar, brewery, or any venue with a food and beverage program, having a modern, functional, and aesthetically pleasing website isn’t just a luxury—it’s a necessity.

No matter the size of your business, your new potential customers often interact with your website first—and first impressions matter. 

In this piece, we’ll explore the top website trends shaping the online presence of hospitality businesses in 2025. These trends will help your venue stand out and attract more customers while creating a unique and modern experience to establish the perfect guest experience from start to finish.

In the world of hospitality, presentation matters—and so does keeping things fresh and engaging for guests. With that in mind, Untappd for Business has just rolled out an exciting new feature designed to help businesses take their digital menus to the next level. Leveraging AI-technology, Untappd for Business now offers an AI-powered menu design tool called “Design with AI” that makes customization easier, faster, and more fun than ever before.

In this article, we’ll dive into what this new feature is all about, explore how it uses conversational AI to streamline digital menu design and share some examples of how you can make the most of it.

We’re excited to announce a significant update to the Untappd For Business mobile app, designed with you—our valued customers—in mind. Whether you’re managing your digital menus from the back office or on the go, we’ve worked hard to ensure that the latest version of our app makes your life easier, more efficient, and more connected than ever before.

This update is all about providing you with a more intuitive experience, giving you the tools you need to engage with your customers, and offering valuable insights into your business—all from the convenience of your mobile device.

When was the last time you went to a restaurant, bar, taproom, or brewery tasting room and didn’t have a menu? That’s probably never happened. Menus are an integral part of the customer experience, telling you what’s available to order. But more than an ordering tool, menus—both digital and print—give an establishment the opportunity to showcase its brand.

An all-encompassing digital beverage platform, Untappd for Business feeds into the over 3,000,000-beer Untappd database, allowing any Verified Venue food/beverage facility to swiftly build a print, digital, or QR code menu to share with craft beer enthusiasts.

Additionally, the robust Untappd for Business tool provides easy access to data on the most popular beers in your region and recent industry trends, guiding decisions on which beer to stock or brew for your customers.

With Untappd for Business, you can access a world-class beer database, receive top-notch analytics, and create digital and print menus that will set your brand up for success.

Did you always wish your wine, spirits, and food menu edits were as quick and easy as they are for beer on Untappd for Business?

Untappd for Business Premium can accomplish all of this and more. From wine and liquor to unlimited menu items and more, Untappd for Business Premium allows you to craft the perfect menu of your entire catalog to help bring in more traffic and create a unique experience for your guests.

Untappd is the world’s largest community of beer enthusiasts with over 1o million registered users. At its core, Untappd is an app that invites people to socially share the beers they’re currently enjoying by “checking them in.” Curious about what your friends are drinking or where they’re hanging out? Just check out their Untappd profile.

In April 2021, Untappd hit over 1 billion check-ins worldwide, making it the premier social platform to engage with a community of dedicated craft beer drinkers.

And in 2022, the community registered its one billionth badge earned. What is a badge you ask? Well, for a brewery, beer business, taproom, or bar, one of the best ways to tap into this hyper-engaged community is through Untappd badges.

UPDATED 2/16/23

When the COVID-19 pandemic first hit in the early months of 2020 the most requested feature on the Untappd for Business platform was a way to allow customers to see food, wine, and cocktails by scanning a QR code.

According to an eMarketer report from Insider Intelligence, during the height of the pandemic (2020) smartphone users who scanned a QR code at least once during the calendar year surged to 65.7 million people. And while the rush to implement this technology has certainly slowed, businesses are continuing to turn to QR codes as a viable part of their business model.

Even three years later, touchless web and app-based menus remain extremely important, giving your customers quick and easy access to your menus.

These QR codes give a full contactless experience for your patrons. Whether through printed materials or digital menus, customers can safely scan a code and view any type of menu—beer, food, wine, or cocktail.

From a business perspective, QR codes and digital menus can help you save on printing and labor costs and even potentially drive your bottom line.

With the popularity of QR codes on the rise, it’s crucial to use this tactic to save money and better serve your customers.

Thanks to some creative thinking, there are a variety of ways to display QR codes throughout your establishment. From creative posters to simple table tents, here are the top nine ways to display your QR codes in your restaurant or bar.

UPDATED: 1/27/23

As bars, breweries, and even restaurants have evolved, writing menus on chalkboards has become a thing of the past. Today, digital menu boards have become a streamlined, easy way to display what’s on tap, driving customer engagement and saving your team valuable time.

Digital menu boards can make an impression on your customers, ultimately adding to your bottom line. As one of the latest trends in digital signage, these boards can give customers a sleek, modern way to read what you have on hand and in stock.

While many establishments use a good ol’ fashion TV to show their offerings, there are plenty of options that are both reasonably priced and high quality. In fact, there may be too many options. But if the number of TVs on the market seem daunting, don’t fret.

We’ve sifted through the multitude of options to show you which ones are the best to display your menus.

After all, if you’re choosing to showcase some of the now three million beers in Untappd’s database on your digital menu board (as of 2023), you’ll want the best, most reasonably priced display.

What would it be like to have unlimited access to data from the 10 million registered users on the world’s largest social networking app for craft beer drinkers?

Well, it means you could learn the top styles folks are drinking in your state.

As a brewer, that could help you decide that the next best beer to brew will be a hazy IPA or an imperial stout.

You could discover the most popular beers in your area.

As a craft beer bar, that could help you choose the next beer to bring on tap.

Untappd’s data & analytics open up a world of possibilities for your beverage business. And as an Untappd for Business partner you have access to all of this information that shows you the trends and insights of drinkers in your city, state, region, and beyond.

Learn what craft beer consumers are drinking in your area. Give Untappd for Business a try without talking to anyone—no credit card required.

To show you the power of Untappd’s analytics, we’re breaking down the most checked-in beers over the last ninety days in London, England, the most checked-in country outside of the U.S.