The Latest on Untappd For Business

Wondering how to improve your beverage menu? Interested in improving your beverage sales? Curious about the benefits of Untappd for Business? Looking for advice on how to maximize your Untappd for Business account?

Join PourMyBeer, the self-pour technology that’s helping operators boost beverage sales, for an exclusive webinar on How to Take Your Beverage Sales to the Next Level.

On Tuesday, Oct. 26th, at 2pm CT, PourMyBeer will welcome Tessa Young, VP of Inside Sales at Untappd, and Austin Capps, Inside Sales Manager at Untappd, to share tips and strategies on how Untappd can help you boost your bottom line and bring your beverage business to that next level.

SAVE YOUR SPOT NOW!

This webinar will feature:

Tessa Young, VP of Inside Sales at Untappd – Tessa has led a sales team dedicated to advancing the global beverage industry through innovative technology since May of 2016. She carries out this mission by growing sales reps and managers that are thoughtful, intentional, and absolute rockstars at challenging and changing the way people do business.

Austin Capps, Inside Sales Manager at Untappd – Austin has been with Untappd for Business since 2018, first as an SDR, then an Account Executive, and now in Management. He has worked with thousands of businesses to help them grow, save time, and engage with their customer base through our unique technology. As an Inside Sales Manager, he leads a team of amazing salespeople as they learn the needs of the hospitality industry and show how we can help meet those needs.

TUNE INTO THE WEBINAR ON TUESDAY, OCT. 26th, at 2PM CT

As many breweries, bars, brewpubs, and restaurants reopen and business owners strategize around how to successfully run their companies in a pandemic climate, finding the best way to safely and efficiently display menus has become essential.

If you’re the person making a decision about menu displays for your organization, you’re probably asking yourself several questions. Should you start or continue using paperless QR codes? Go to a digital menu board? Or switch back to paper menus? The decision you make could have huge repercussions on whether or not you attract new customers, retain loyal ones, and boost your bottom line.

For the last three months, the CPG Restaurant Group has been leveraging Untappd for Business’ QR codes and digital menus to help organize and implement drink and food menus in a safe, contactless way across their two Cheesie’s Pub & Grub and Whiskey Business establishments in Chicago, IL. With over 45,000 menu views at Whiskey Business and both Cheesie’s Pub & Grub locations combined over three months, the CPG Restaurant Group reports that their experience with Untappd for Business has been overwhelmingly positive. For them, Untappd for Business QR codes have helped reduce printing costs and improve their bottom line, with whiskey sales for all of their locations increasing by a combined fifty percent.

But the PJW Restaurant Group, which operates twenty-six locations across New Jersey and Pennsylvania, has gone a different direction, using Untappd for Business software to create custom digital and print menus. In the last year and a half, they’ve racked up 300,000 menu views, almost 15,000 check-ins, and just under 10,000 unique users. However, like the CPG Restaurant Group, PJW reports that their experience with Untappd for Business has been very beneficial for a majority of its businesses.

Because businesses are unique, each of them have different needs. Below, we take a look at all three menu options available for Untappd for Business partners, along with the pros and cons of each.

With three locations across Chicago, the CPG Restaurant Group operates a series of unique concepts including two Cheesie’s Pub & Grub grilled cheese restaurants and the Whiskey Business craft whiskey bar.

Operating several establishments each with their own variety of food, brunch, drink, and craft beer menus poses its own unique set of challenges. Mainly, each location needs to constantly maintain and update a rotating series of menus. Furthermore, after the COVID-19 pandemic, the CPG Restaurant Group wanted to find a secure, touchless way to display its menus to consumers.

For the last three months, the CPG Restaurant Group has been leveraging Untappd for Business’ QR codes and digital menus to help organize and implement each location’s drink and food menus while simultaneously providing a safe, contactless way for patrons to view what they can order. Partnering with Untappd has provided a comprehensive, easy-to-use solution for all three of the CPG Restaurant Group’s concepts.

With over 45K menu views at Whiskey Business and both Cheesie’s Pub & Grub locations combined, the CPG Restaurant Group reports that their experience with Untappd for Business has been overwhelmingly valuable. The Untappd for Business software has helped improve their bottom line and reduced printing and labor costs.

We sat down with Tony Contri, CSG Chief Operating Officer, and Juliette Driscoll, CSG Marketing Director, to chat about running a business that brings out the kid in adults, the importance of operating digital menus in a post-pandemic climate, and how Untappd for Business’ QR codes have helped Cheesie’s and Whiskey Business run easy-to-update, safe, streamlined digital menus.

With twenty-five locations across California, the Eureka! Restaurant Group operates a series of modern restaurants dedicated to supporting American craft beer. As the company writes on its website, “Eureka! is defined as expressing delight on finding, discovering, or solving something. Those that truly appreciate great food, craft beer, and small-batch spirits are discovering a better restaurant experience and Eureka! has elevated it to an art form.”

Operating a high number of establishments means that the Eureka! Restaurant Group is constantly striving to promote new beers, many of which are unique to each location. Additionally, educating their staff and guests on these location-specific craft beers is integral to Eureka!’s mission.

For about the last three years, the Eureka! Restaurant Group has been leveraging Untappd for Business (Try For Free Today!) to create custom menus to help promote not only their extensive craft beer list, but also their whiskey and specialty cocktails. From creating custom print menus to curating bespoke training materials for its staff, the Eureka! Restaurant Group has partnered with Untappd for Business for a comprehensive, easy-to-use solution.

We sat down with Trevor Tyler, Vice President of Beverage Operations at Eureka! Restaurant Group, to chat about how Untappd for Business has helped him create custom menus, efficiently operate menus at a large number of Eureka!’s high-volume establishments, and even how Untappd for Business’ analytics have helped him plan beer menus for future locations.

With 26 locations across New Jersey and Pennsylvania, the PJW Restaurant Group operates a series of unique concepts geared to beer fans—everything from sports bars and pour houses to a fine dining steakhouse, taco concept, and pizza bar. But, the majority of their locations fall under the P.J. Whelihan’s Pub + Restaurant concept, a sports bar known for the perfect blend of good food (such as PJ’s Famous wings), great beer and drinks, and fun in a relaxed atmosphere.

Operating a high number of establishments poses its own unique set of challenges. From a beer perspective, each location has its own drinks menu that needs to be constantly maintained and updated.

For about the last year and a half, to help organize and implement each location’s beer and drinks menu, P.J. Whelihan’s has been leveraging Untappd for Business. From creating intuitive digital and print menus to curating bespoke training materials for its staff, P.J. Whelihan’s has partnered with Untappd for a comprehensive, easy-to-use solution.

So far with over 300k menu views, almost 15k check-ins, and just under 10k unique users, P.J. Whelihan’s experience with Untappd for Business has been overwhelmingly beneficial for a majority of its businesses.

We sat down with Kristen Foord, Marketing Director at PJW Restaurant Group, to chat about how Untappd has helped a large number of their high-volume restaurants and sports bars operate its variety of menus more creatively and efficiently.

As France begins to experience its own craft beer revolution, the Brewers Association and Untappd are working together to showcase American craft beer to French beer enthusiasts through a multi-media campaign highlighting American craft producers, beer styles and food pairings.

The campaign features a website that includes educational content related to US Craft Beer styles and where to find American craft beer in France, along with beer rankings powered by Untappd.

Santé!

Untappd for Business provides an easy-to-use QR code tool that generates contactless menus for your customers.

In a post-COVID world, customers are increasingly demanding contactless, digital experiences. During the last few months, our business partners asked for more functionality in creating expanded contactless menus within the Untappd for Business platform.

You asked, we listened.

Now, within Untappd for Business, all it takes is a few clicks to create QR code menus for all of your menu items: beer, food, wine, cocktails. QR codes can be downloaded for digital use or embedded on easily customized printable menus or posters, all within one simple interface. QR codes can be downloaded for use in your custom marketing materials as well.

This new feature is included with your Untappd for Business subscription.

Small businesses are more than an important driver of our economy, they are part of the fabric of a neighborhood, of community. 2020 was a tough year for small businesses, and the neighborhood brewery was no exception. But we have seen stories of perseverance and resilience, of community and support, that helped keep many of these small businesses going during difficult times.

At Untappd, we are committed to being a partner to the breweries, bars, restaurants, and retail locations where craft beer drinkers come to learn, share, and purchase the world’s most enjoyed fermented beverage. Today, we share stories from some of our craft beer partners across the U.S. who found innovative ways to stay the course during the COVID pandemic.

In some cases, tap rooms and bars were able to serve a limited number of customers on-premise, in others, they shifted to ecommerce and to-go service. To support our brewery partners and our more than 9 million registered Untappd users around the world using the app to check-in beers, Untappd introduced its Untappd at Home venue, allowing users to continue to enjoy the social aspect of sharing a beer with friends – virtually.

For these community brewers, finding a way to continue to serve their employees and the community required some creative approaches.

With 2020 fading in the rear view mirror, and businesses making plans to reopen and welcome guests back in-person, many brewery and bar owners are hoping to make 2021 the best year yet. Getting together over a beer just isn’t the same over Zoom, the beer community is ready to raise a glass in person.

We would love to join you.

At Untappd, we serve data and analytics on beer trends to over 20,000 Untappd for Business partners; gathered from our over 9mn app users globally. But more than that, we engage with app users, brewers, bar, bottleshop and retail owners, and beer influencers who each bring a unique perspective – and a whole lotta great stories.

Our goal here at The Lounge is to share both data and experiences to help inform, inspire, educate and sometimes, just share some humor.

So whether you’re looking to make a comeback or start a new venture and are just getting off the ground, we’re here to provide super valuable content for all business types and sizes. Drop into The Lounge regularly for guides, tips and tricks, and interviews from some of the craft beer industry’s most experienced and influential veterans. Plus cool video from the best beer has to offer.

We’ll also share content that will help make the most of your investment and partnership with Untappd for Business – case studies, new feature tutorials, and more.

Lastly, we are working with a number of organizations to help bring craft beer drinkers back into brick-and-mortar locations. We are excited to be working with the Brewers Association to help raise awareness and engagement amongst craft beer drinkers by supporting various campaigns throughout the year. Stay tuned for more information – our first campaign will be in the coming weeks in support of American Craft Beer Week!

We hope you’ll join us. While you’re here, sign-up for the Untappd for Business newsletter – The Lounge Delivered – to get our content delivered straight to your inbox every week – no spam, we promise!